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Whether you’re a fan of high street stores with the latest trends, boutiques offering unique pieces or market stalls with an array of interesting things, you will enjoy shopping in Bulgaria. In Sofia you will find several shopping malls and due to the number of malls compared to the number of people they’re never too busy! They offer many high street brands such as Zara, Gap, Mango and H&M along with designer brands and some local Bulgarian stores.

You will also find a supermarket such as Billa or Lidl in almost every mall in Bulgaria along with cinemas, entertainment centres and food courts. Most of the shopping malls offer plenty of parking and taxi ranks.

Outside you will find many boutique style shops, particularly in the city centres. If you’re looking for a wedding dress you should visit Asenovgrad in Plovdiv as the entire town is dedicated to wedding dress shops!

If it’s fresh fruit and vegetables you’re looking for then check out one of the many markets in Bulgaria. You will find everything for a fraction of the price compared to the supermarkets, however keep an eye on what you’re given as sometimes the quality doesn’t match what’s on display.

Here are our recommendations for shopping in Bulgaria. Enjoy some retail therapy!


Shopping in Sofia

Shopping in Plovdiv

Online Shopping in Bulgaria